Bulk SMS Campaigns: Strategy and Execution
Sending high-volume messaging campaigns is a powerful way to reach your audience, but it requires precision and automation.
The Power of Automation
Managing large-scale communication manually is impossible. Imagine sending 200,000 messages and receiving 15,000 unsubscribe requests. Without GenioSms, removing those contacts one by one would be a nightmare. Our platform automates these tasks, along with replies and delivery tracking, so you can focus on your strategy while we handle the logistics.
Compliance & Best Practices
To maintain a professional brand image and follow global regulations (like GDPR), every bulk campaign must provide a clear exit path for recipients.
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Tutorial: Launching Your First Campaign
In this video, we guide you through the process of creating, saving, and deploying an SMS campaign. Before starting, ensure your contact list is already populated in the dashboard.
[VIDEO: Bulk SMS Campaign Setup]
Advanced Segmentation Tools
When setting up your campaign, you can filter your audience using these specific targeting options:
● Send to Subscribers: Targets only the users who voluntarily opted-in by texting "OK".
● Send to Contacts: Targets numbers imported directly from your smartphone's address book via the app.
● Send to Uploaded: Targets numbers that were manually entered or pasted into the dashboard.
● Send to SMS Respondents: A powerful feature that targets users who have interacted with you (e.g., participants in a survey) but haven't officially subscribed yet.
● Send to "Not Received": (Highly Recommended) This ensures you never spam. The system identifies contacts who haven't received this specific campaign yet and sends it only to them.
Scheduling and Recurrence
Control exactly when your message hits your customers' phones:
● Send Date & Time: Plan your outreach for maximum impact (e.g., Monday morning or Friday evening).
● Repeat (Automation): Set up recurring messages. If you select "Daily," the system will automatically re-send the campaign at the chosen time every day without any manual effort.
Summary of Benefits
1. Avoid Redundancy: Use the "Not Received" filter to save credits and respect your audience.
2. Scalable Sending: All devices linked to your PIN work in parallel to deliver the campaign at high speed.
3. Total Freedom: Schedule once and let the GenioSms cloud handle the execution while you monitor results in real-time.
