Choosing the Right Operator and Best Practices with GenioSms

Not all mobile operators actually offer truly unlimited SMS. Although many providers use this term in their contracts, hidden restrictions often apply, such as a daily or monthly cap on the number of messages that can be sent.

For this reason, GenioSms recommends using mobile lines and plans with no SMS sending limits, to ensure maximum performance and efficiency of the service.
If you are using GenioSms for professional or business purposes, we suggest activating a business plan registered under a company or VAT number.

Additionally, remember to include at the end of every message a short note that allows recipients to easily unsubscribe from your contact list.

Example text to include:

“If you no longer wish to receive future messages, reply to this SMS with the word DEL and you will be automatically removed from our list.”

Privacy regulations require that every message includes a clear and simple method for unsubscribing.
When the system receives an SMS containing the word DEL, GenioSms automatically removes the corresponding number from the contact list.

For more information, please refer to the DEL Function Guide in the Phone Number List Management section.

GenioSms’s contractual terms clearly state that your contact lists remain your exclusive property, they are never used, shared, or transferred to third parties in any way.

By installing our SMS Gateway application on your Android devices, you can send messages using only your own phone lines. GenioSms will never use your devices for any communications other than your own, full control over message delivery is always in your hands, directly through the control panel.

There are two main ways to send SMS messages:

• Using GenioSms, which relies on your own mobile lines.
• Purchasing SMS bundles from third-party providers.

The key difference lies in the cost.

Buying SMS bundles can be expensive, often making long-term SMS marketing campaigns uneconomical.
GenioSms, on the other hand, offers a cost-effective and flexible solution for managing large-scale messaging in-house, featuring a complete, integrated CRM system adaptable to any business need.

The platform is designed for both large enterprises and multinational companies that need to send high volumes of messages at competitive costs, as well as small and medium-sized businesses seeking full control over their communications.

GenioSms uses your devices’ mobile lines: simply install the app on one or more phones to create a distributed SMS gateway.
The more devices you connect, the higher your sending capacity.
Companies with multiple branches can assign one or more phones to each location, managed through a list PIN code.

Unlike traditional SMS bundle services, GenioSms imposes no character limits per message.
Many bundle providers still apply the standard 160-character cap per SMS and rarely inform customers about regulatory obligations for promotional communications.

Remember: every message you send must include a clear and simple unsubscribe option, in compliance with privacy regulations.

Imagine needing to send 10,000 SMS messages to a contact list.
On the market, the cheapest SMS bundles offered by traditional providers cost around €0.075 per message (up to 160 characters).
That means spending €750 for a single campaign.

Anyone familiar with email marketing knows how disproportionate that cost is, sending a message to 10,000 people shouldn’t cost hundreds of euros, even if SMS boasts an open rate above 90%. With GenioSms, the same campaign costs only €50 for platform usage.
The difference? Instead of purchasing an SMS package, you use your own SIM cards and Android devices, transformed into a powerful SMS gateway through our app.

How it works:

1. Install the GenioSms app on one or more Android smartphones.
2. Enter the PIN of the list containing your recipients.
3. The system coordinates delivery, distributing messages across all connected devices.

The more phones you use, the faster your SMS messages are delivered, and there’s no limit to how many gateways you can activate.

Actual costs:

* GenioSms service: €50 (one-time campaign fee).
* Mobile plans: about €10/month per SIM with unlimited SMS (we recommend at least 5 SIMs for 10,000 messages).
* Devices: a one-time investment, once purchased, you can reuse them for all future campaigns.

After the initial setup, your future campaigns will only cost the GenioSms service fee plus the monthly SIM renewals, often under €10 per month.

✅ Result: a scalable, low-cost solution fully under your control.
❌ Avoid sending large volumes from a single SIM: for 10,000 SMS, we recommend at least five business plans to ensure reliability and speed.

With GenioSms, you don’t pay for every single message, you pay for the power of your own network.